Uber is launching a Creative Studio within its advertising division to help brands leverage the substantial data from its ride-hailing and Uber Eats services. This initiative aims to formalize existing brand requests for innovative advertising solutions that bridge online and offline interactions. Through this in-house studio, Uber will offer tailored marketing experiences—including ads and real-world promotions—targeting customers when they are most engaged. The growth of retail media underscores the potential for such initiatives, with research indicating a significant influence of advertising on consumer behavior.
Where something big is happening in the world, we see it on Uber. Events, product drops, concerts, and even commuting home are all within real life.
Uber is where we feel culture shows up in real life. We’re seeing that’s when and how brands want to connect with the Uber audience.
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