#consumer-data

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Where Commerce Media Will Flourish-and Sputter-in 2025

Commerce media is reshaping retail by leveraging first-party consumer data and ad revenue opportunities, especially through enhanced in-store experiences.

Buying a TV in 2025? Expect lower prices, more ads, and an OS war.

The TV industry will prioritize advertising technologies over hardware advancements in 2025.
Walmart's acquisition of Vizio will significantly influence the direction of TV advertising and user data collection.

It Costs $3.20 Each Time You Shoot This Rifle

Ammunition price tracking is crucial for budget-conscious hunters.
#digital-marketing

Omnicom in Talks to Acquire Interpublic Group in Landmark Madison Avenue Deal

Omnicom's acquisition of Interpublic may reshape the advertising industry amidst changing consumer behaviors and declining traditional ad effectiveness.

How To Use AI Digital Marketing (2024) - Shopify

AI enhances efficiency in digital marketing by automating processes and providing deep insights into customer behavior.

Omnicom in Talks to Acquire Interpublic Group in Landmark Madison Avenue Deal

Omnicom's acquisition of Interpublic may reshape the advertising industry amidst changing consumer behaviors and declining traditional ad effectiveness.

How To Use AI Digital Marketing (2024) - Shopify

AI enhances efficiency in digital marketing by automating processes and providing deep insights into customer behavior.
moredigital-marketing

Here's how to tell if your air fryer is spying on you: 'This is often done'

Air fryers may invade privacy by collecting personal data, including location and audio permissions, often without proper consent.
#data-privacy

If you're advertising using consumer data, show them a real value exchange

Marketers should reassess if personalized ads deliver enough value for consumer data use.
The importance of a clear value exchange in building consumer trust and loyalty is critical.

This is how Facebook knows where you've been and what you bought

Facebook receives data from an average of 2,230 different companies for each user.
One volunteer had data from nearly 48,000 different companies.

If you're advertising using consumer data, show them a real value exchange

Marketers should reassess if personalized ads deliver enough value for consumer data use.
The importance of a clear value exchange in building consumer trust and loyalty is critical.

This is how Facebook knows where you've been and what you bought

Facebook receives data from an average of 2,230 different companies for each user.
One volunteer had data from nearly 48,000 different companies.
moredata-privacy
#digital-advertising

How mobile bridges the gap between commerce media networks, consumers and advertisers

Commerce media networks present both opportunities and challenges for advertisers seeking to leverage consumer data for targeted advertising.

PayPal Launches Its Ad Business to Pitch Shopping Data

PayPal is launching PayPal Ads to utilize its vast transaction data for digital advertising.

Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV | AdExchanger

The FTC raises concerns over behavioral advertising models, claiming they encourage companies to misuse consumer data consent.

The advertiser's action plan for a smooth transition to a cookieless world

The deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt.

How mobile bridges the gap between commerce media networks, consumers and advertisers

Commerce media networks present both opportunities and challenges for advertisers seeking to leverage consumer data for targeted advertising.

PayPal Launches Its Ad Business to Pitch Shopping Data

PayPal is launching PayPal Ads to utilize its vast transaction data for digital advertising.

Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV | AdExchanger

The FTC raises concerns over behavioral advertising models, claiming they encourage companies to misuse consumer data consent.

The advertiser's action plan for a smooth transition to a cookieless world

The deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt.
moredigital-advertising
#surveillance-pricing

FTC probes 8 companies for surveillance pricing practices

FTC studying companies using consumer data for targeted pricing.

Behind the FTC's Inquiry into Surveillance Pricing Practices

Data collection and targeted pricing have evolved from traditional methods to surveillance pricing through advanced technology.

WTF is surveillance pricing?

Surveillance pricing uses personal consumer data to set prices, raising concerns and prompting scrutiny from the FTC.

FTC probes 8 companies for surveillance pricing practices

FTC studying companies using consumer data for targeted pricing.

Behind the FTC's Inquiry into Surveillance Pricing Practices

Data collection and targeted pricing have evolved from traditional methods to surveillance pricing through advanced technology.

WTF is surveillance pricing?

Surveillance pricing uses personal consumer data to set prices, raising concerns and prompting scrutiny from the FTC.
moresurveillance-pricing

When It Comes To Addressability And Identity, What's Old Is New Again | AdExchanger

Marketers face challenges due to evolving regulations and cookie deprecation, emphasizing the need to adapt data-driven strategies.
#data-brokers

Who's selling your digital data? California offers tools to protect online privacy

Data brokers collect and sell personal data, including location and health information, raising privacy concerns.

What Is A Data Broker? | AdExchanger

Data brokers dislike being called data brokers due to negative connotation.
Legal definition of a data broker includes companies that collect consumer data for monetization.

Who's selling your digital data? California offers tools to protect online privacy

Data brokers collect and sell personal data, including location and health information, raising privacy concerns.

What Is A Data Broker? | AdExchanger

Data brokers dislike being called data brokers due to negative connotation.
Legal definition of a data broker includes companies that collect consumer data for monetization.
moredata-brokers
#privacy-laws

Wearables and Personal Data: Risks, Considerations and Protections

Companies must know what consumer data they use and how it is stored and used
Consumers are demanding transparency about the data collected by wearable devices

Colorado Bill Aims to Protect Consumer Brain Data

Consumers' personal data, including brain activity, is increasingly collected by consumer neurotechnologies, raising privacy concerns.

Wearables and Personal Data: Risks, Considerations and Protections

Companies must know what consumer data they use and how it is stored and used
Consumers are demanding transparency about the data collected by wearable devices

Colorado Bill Aims to Protect Consumer Brain Data

Consumers' personal data, including brain activity, is increasingly collected by consumer neurotechnologies, raising privacy concerns.
moreprivacy-laws

TGI Friday's CMO on getting the 'forgotten and tired' food chain back on the radar

TGI Friday's hired Rhiannon Scarlett as CMO in 2022 for data-driven decision-making.
Scarlett aims to revive TGI Friday's brand image through digital transformation.
#data-breach

FTC orders Blackbaud to overhaul 'reckless' security practices in wake of 2020 breach | TechCrunch

Blackbaud settles with the FTC over a 2020 data breach
FTC alleges lax security protocols allowed hackers to access sensitive consumer data

Kirkland Sued In Class Action Case Over 2023 Ransomware Attack

Biglaw firm sued over cybersecurity breach involving consumer data heist.

FTC orders Blackbaud to overhaul 'reckless' security practices in wake of 2020 breach | TechCrunch

Blackbaud settles with the FTC over a 2020 data breach
FTC alleges lax security protocols allowed hackers to access sensitive consumer data

Kirkland Sued In Class Action Case Over 2023 Ransomware Attack

Biglaw firm sued over cybersecurity breach involving consumer data heist.
moredata-breach

WTF is a financial media network?

Financial institutions are exploring financial media networks using their consumer data to compete in the advertising industry.

EFF Opposes the American Privacy Rights Act

Protecting people's privacy is crucial for effective online regulation.

Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?

Companies are increasingly creating ad networks to leverage consumer data and capture ad revenue.
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