Verve has partnered with Audigent to leverage both companiesâ proprietary probabilistic targeting technologies, enhancing advertising effectiveness in ID-less environments. This collaboration allows brands to utilize Audigent's solutions to access a vast audience of 2.5 billion users via platforms like connected TV and in-app advertising. With a strong presence as the leading mobile app Supply Side Platform (SSP) in North America, Verve excels in traffic and engagement metrics while promoting privacy-first advertising through innovative tools like its ATOM ID-less technology.
Both companies have been pioneers in data privacy and cookieless identity solutions. Verve's patented ATOM ID-less technology uses first-party on-device signals paired with advanced contextual and demographic modelling to build actionable audience profiles without traditional IDs.
As signal loss within the digital ecosystem continues, it is becoming increasingly difficult for advertisers to reach a growing portion of audiences, particularly on mobile devices and connected televisions where they're spending most of their media time.
According to recent Pixalate reports, Verve is the leading mobile app SSP in North America, ranked #1 across both the Apple App Store and Google Play Store.
This provides cutting-edge, privacy-safe, curated probabilistic targeting across channels like connected TV (CTV), in-app advertising, and audio.
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