Vevo has partnered with Experian to improve audience targeting capabilities across its platforms, including YouTube and free ad-supported streaming services. By using Experian's Mosaic UK segments, advertisers can reach specific demographic, lifestyle, or behavioural groups more effectively. This collaboration enhances Vevo's existing advertising tools, allowing for more personalized ad experiences. With a significant monthly viewer base, Vevo aims to offer advertisers enhanced targeting to boost engagement and ROI, proving its value in the evolving TV ecosystem.
Advertisers on Vevo can already tap into our existing toolbox to maximise their campaign effectiveness...but now, we are further enhancing our capabilities within audience attributes and affinities.
In today's video-first landscape, Vevo offers advertisers access to premium inventory to reach highly engaged audiences... advertisers can target their audiences with even greater precision.
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