WBD's DTC Ad Revenue Grew Nearly 50% In Q3 (But It's Not All Good News) | AdExchanger
Briefly

CEO David Zaslav affirmed his confidence in Warner Bros. Discovery's future despite a 4% revenue drop, emphasizing growth in their direct-to-consumer services.
The DTC segment generated $2.6 billion this Q3, marking an 8% increase, and ad revenue saw a striking 49% rise YoY, indicative of positive trends.
WBD's DTC success, including the addition of 7.2 million new Max subscribers, is attributed to strategic moves like the Disney+/Max/Hulu bundle and Olympics coverage.
JB Perrette pointed out that WBD's ad business is in early developmental stages and plans to maintain a light ad load to enhance viewer experience.
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