Ad agencies are increasingly turning to the B Corp movement to enhance their appeal among clients and attract talent. Recently, Stagwell media agency Assembly achieved B Corp status for its European and Asia-Pacific operations, while Dept has renewed its commitment globally. In contrast, several big firms are rolling back their diversity and sustainability promises, sparking concerns about climate commitments amidst a right-wing political shift. Gaby Sethi from Assembly highlighted the need for companies to strengthen their environmental efforts in this challenging landscape.
The market is responding to sustainability efforts, but recent pullbacks from climate commitments among major corporations indicate a growing turbulent landscape for climate pledges.
Gaby Sethi, head of global impact at Assembly, noted the current backlash against sustainability initiatives, suggesting a need for companies to reaffirm their environmental commitments.
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