1440 Media, founded in 2017, has gained a substantial subscriber base of 4.5 million for its newsletter, which provides unbiased news. Growth is robust at one million new subscribers annually, with a significant engagement rate of 65% open rates and 2.2 link clicks per newsletter. As 1440 expands its advertising efforts, CEO Tim Huelskamp emphasizes prioritizing the CPM pricing model over CPA or CPC, leveraging the scale of their operation and the relationships with advertisers, resulting in higher return on ad performance.
"When they're in different sections, they drive higher results, and we're constantly split testing that for our advertisers," Huelskamp said during his Digiday Publishing Summit session.
"We did almost purely CPA deals when we were smaller, but as we've gotten bigger, we have some operating leverage, and we don't need to do them anymore."
"1440's newsletter boasts a 65 percent open rate, per Huelskamp, and readers click on an average of 2.2 links per opened newsletter."
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