As businesses navigate the challenges brought by tariffs and economic uncertainty, it's essential to adapt communication strategies to reassure customers. Brands should learn from their COVID-19 experiences, communicating openly about potential impacts on operations and pricing. While many companies initially struggled to engage customers effectively during the pandemic, some have refined their approach, focusing on honest, helpful messaging. This shift emphasizes transparency over pushing sales, reinforcing the importance of clear customer communication during times of instability.
Today, it's 2020 all over again, but with tariffs. We face another unexpected bout of uncertainty and apprehension.
The reassurance emails are back, too. Some are still more focused on pushing the corporate line than reassuring customers.
If your company is still in 'wait and see' mode, now is the time to act, even if the only message you can send is...
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