X is introducing AI-powered advertising tools, "Prefill with Grok" and "Analyze Campaign with Grok," to automate ad creation and performance evaluation. These features allow users to generate ads from their website content and monitor campaign effectiveness with minimal human input. The launch comes as X's ad revenue has declined following its acquisition by Elon Musk, prompting efforts to attract advertisers back. Despite challenges including a lawsuit related to an alleged advertising boycott, some brands are reportedly returning, which could lead to recovery of X's advertising revenue.
The second new tool, "Analyze Campaign with Grok," provides automated campaign performance measurement, empowering you to refine your targeting, adjust your creative, and maximize your impact - all in a fraction of the time.
Instead of manually developing creative, users can enter their website URL, and Grok will analyze the content to produce a ready-to-use ad.
Collection
[
|
...
]