""Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP in real-time through a centralised and simplified integration, ensuring more accurate campaign performance insights.""
""Yahoo CAPI is redefining measurement and attribution for commerce media networks by unifying online and offline conversion tracking in a single, streamlined workflow.""
""Through this solution, advertisers can easily upload their LiveRamp offline conversions on Yahoo DSP and close the loop on measurement, gaining a clearer understanding of how our online advertising efforts are driving offline sales.""
""Amidst increasing pressures on advertisers' budgets, using a CAPI enables increased campaign effectiveness - and better insights into returns - helping advertisers to make the best use of their investments and to highlight the critical role they play.""
Yahoo DSP has launched the Conversion API (Yahoo CAPI) to improve measurement, attribution, and optimization for advertisers across multiple channels. By enabling real-time tracking of conversion events directly to Yahoo DSP, the API leverages Yahoo ConnectID, offering addressability to 232 million logged-in US users. This innovative approach allows for unified tracking of both online and offline conversions, enhancing campaign performance insight. Early implementation saw attributed conversions increase by 30-50%. Advertisers will soon have the ability to integrate with LiveRamp for additional measurement capabilities as well.
Read at Exchangewire
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