"As the company explained, text ads on the search results page will soon appear together with a single "Sponsored results" label. The new label will not only stay visible as you scroll, making it clear which results are sponsored, but there will be a new "Hide sponsored results" control. Tap that button, and all text ads will collapse, leaving only the organic results."
"This label will apply to any ad on the Google results page, including Shopping ads (in those cases, you might see the label as "Sponsored products"). Google said you might see the new label either above or below AI Overviews ( which you can turn off, by the way). Google added that the new design will keep the size of ads the same, and you will never see more than four text ads in a grouping."
Google is adding controls that group text ads under a single "Sponsored results" label and let users collapse them with a "Hide sponsored results" button. The label remains visible while scrolling to clarify which entries are ads. The collapse applies to all page ads, including Shopping ads that may display as "Sponsored products", and the label can appear above or below AI Overviews. The redesign maintains current ad sizes and limits grouped text ads to four. Users must reapply the hide control each search since preferences are not saved. The change aims to surface organic results more clearly.
Read at ZDNET
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