#sponsored-products

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#google-search #search-ads #ad-controls #retail-media #e-commerce #advertising-trends #market-analysis
fromZDNET
21 hours ago

You can hide ads on Google now, thanks to this new feature - try it now

As the company explained, text ads on the search results page will soon appear together with a single "Sponsored results" label. The new label will not only stay visible as you scroll, making it clear which results are sponsored, but there will be a new "Hide sponsored results" control. Tap that button, and all text ads will collapse, leaving only the organic results.
Marketing tech
Marketing tech
fromExchangewire
5 months ago

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

Sponsored products are rapidly expanding across retail media networks, showing increasing ad coverage and evolving strategies.
Significant opportunities remain for sponsored product inventory as major retailers aim for better monetization and customer experience.
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