Server-side Conversion APIs (CAPIs) have gained traction due to increased privacy regulations and limitations on traditional tracking methods. They provide an immediate data pipeline that allows brands to share marketing data with ad platforms directly, avoiding issues with cookies and fingerprinting. Major ad platforms, including Meta, Google, and TikTok, now offer CAPI solutions. Brands prefer CAPIs for their increased control over data collection, accuracy in measurement, and clearer ROI understanding. CAPI deployment is essential for brands seeking improved performance and compliance in digital marketing efforts.
Server-side Conversion APIs (CAPIs) enable brands to bypass browser-based tracking limitations by sending marketing data directly to ad platforms, ensuring privacy compliance.
CAPIs provide a more direct data pipeline for brands, allowing for better control over data tracking, which is essential for measuring ROI and enhancing marketing performance.
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