#privacy-compliance

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#consumer-trust

The state of website privacy: Here's what the numbers say

75% of the most visited websites in the U.S. and Europe are not compliant with major privacy regulations.
A significant number of websites share user data with third parties despite consumer opt-out.

Programmatic Trends & Predictions for 2025: Industry Experts Share What's Next - ExchangeWire.com

Programmatic advertising's future in 2025 demands precision, transparency, and sustainability in targeting solutions.

The state of website privacy: Here's what the numbers say

75% of the most visited websites in the U.S. and Europe are not compliant with major privacy regulations.
A significant number of websites share user data with third parties despite consumer opt-out.

Programmatic Trends & Predictions for 2025: Industry Experts Share What's Next - ExchangeWire.com

Programmatic advertising's future in 2025 demands precision, transparency, and sustainability in targeting solutions.
moreconsumer-trust

Launch into 2025 with our Mind Your Business roundup

Businesses are advised on the importance of emotional connections in decision-making.
Legal professionals need to adapt to modern privacy compliance demands.
Crisis management can significantly impact outcomes for clients.
Self-branding education in law schools is often inadequate and outdated.
#data-breach

Breach at B2B data broker exposes over 100 million records

DemandScience's database of business contact information was allegedly leaked, but the company claims no breach occurred and emphasizes data security protocols.

Illinois Department of Human Services phishing attack affected more than 1.1M public assistance clients

The Illinois Department of Human Services experienced a significant privacy breach affecting over 1 million residents due to phishing attacks.

Cerebral to pay $7 million settlement in Facebook pixel data leak case

Cerebral to pay $7M over mishandling health data.

Breach at B2B data broker exposes over 100 million records

DemandScience's database of business contact information was allegedly leaked, but the company claims no breach occurred and emphasizes data security protocols.

Illinois Department of Human Services phishing attack affected more than 1.1M public assistance clients

The Illinois Department of Human Services experienced a significant privacy breach affecting over 1 million residents due to phishing attacks.

Cerebral to pay $7 million settlement in Facebook pixel data leak case

Cerebral to pay $7M over mishandling health data.
moredata-breach
#generative-ai

2025 Predictions: Contextual Advertising

Contextual advertising is becoming essential in privacy-compliant digital marketing strategies.
Brands are prioritizing context over cookies due to increasing privacy regulations.

Recap: Our "AI in DC" conference was great-here's what you missed

Generative AI is poised to transform multiple business domains, including finance and infrastructure, making first-party data and software essential for future companies.

2025 Predictions: Contextual Advertising

Contextual advertising is becoming essential in privacy-compliant digital marketing strategies.
Brands are prioritizing context over cookies due to increasing privacy regulations.

Recap: Our "AI in DC" conference was great-here's what you missed

Generative AI is poised to transform multiple business domains, including finance and infrastructure, making first-party data and software essential for future companies.
moregenerative-ai
#data-privacy

Understanding marketing privacy: Overlooked aspects, key questions and practical audits

Privacy by design and compliance are strategic imperatives in marketing.
Website modifications, cookie considerations, and partnerships impact privacy and compliance.

How to ensure your legal team is well-prepared for the shifting privacy landscape

Organizations must adapt to rapidly evolving privacy legislation, necessitating more comprehensive compliance measures than in the past.

Understanding marketing privacy: Overlooked aspects, key questions and practical audits

Privacy by design and compliance are strategic imperatives in marketing.
Website modifications, cookie considerations, and partnerships impact privacy and compliance.

How to ensure your legal team is well-prepared for the shifting privacy landscape

Organizations must adapt to rapidly evolving privacy legislation, necessitating more comprehensive compliance measures than in the past.
moredata-privacy
#data-security

4 privacy questions brands should ask their location-based advertising partners

Brands must prioritize privacy and data security when selecting advertising partners, especially in location-based advertising.
Key privacy questions to ask advertising partners include GDPR compliance and data retention policies.

Why the FTC's stand on hashing is a wake-up call for digital advertisers | MarTech

Hashing is not a foolproof method for ensuring privacy compliance, according to the FTC.

The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners | AdExchanger

Data clean rooms aren't a guarantee of privacy compliance and companies remain responsible for managing personal information securely.

4 privacy questions brands should ask their location-based advertising partners

Brands must prioritize privacy and data security when selecting advertising partners, especially in location-based advertising.
Key privacy questions to ask advertising partners include GDPR compliance and data retention policies.

Why the FTC's stand on hashing is a wake-up call for digital advertisers | MarTech

Hashing is not a foolproof method for ensuring privacy compliance, according to the FTC.

The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners | AdExchanger

Data clean rooms aren't a guarantee of privacy compliance and companies remain responsible for managing personal information securely.
moredata-security

The UK's ICO Is Helping Ad Tech Companies With Privacy Compliance | AdExchanger

The CPCA is developing the first regulator-approved privacy-compliance certification for ad tech in collaboration with the UK's data protection authority.
#digital-advertising

IAB Tech Lab expands Multi-State Privacy Agreement | MarTech

IAB Tech Lab has renamed its U.S National Section to Multi-State Privacy Agreement, now covering 14 additional states.
Complexity in state privacy compliance highlights the necessity for brands to exceed the strictest regulations.

CPCA & ICO Begin Development of World's First Regulator-Approved Privacy Certification for Digital Advertising - ExchangeWire.com

The CPCA is collaborating with the ICO to create the first regulator-approved privacy certification for digital advertising technology.

IAB Tech Lab releases Data Deletion Request Framework | MarTech

The IAB Tech Lab released a Data Deletion Request Framework to standardize data deletion requests in digital advertising.

IAB releases updated IAB Diligence Platform | MarTech

The IAB launched the updated Diligence Platform to help manage privacy compliance in digital advertising.

Verve Group's ATOM 3.0 Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps - ExchangeWire.com

ATOM 3.0 is an advanced on-device targeting solution for mobile user addressability, offering predictive capabilities without relying on personal identifiers.

Adsquare Selects PubMatic to Enhance Omnichannel Campaign Targeting

PubMatic partners with Adsquare to offer unique data sets for improved advertising targeting and performance metrics.

IAB Tech Lab expands Multi-State Privacy Agreement | MarTech

IAB Tech Lab has renamed its U.S National Section to Multi-State Privacy Agreement, now covering 14 additional states.
Complexity in state privacy compliance highlights the necessity for brands to exceed the strictest regulations.

CPCA & ICO Begin Development of World's First Regulator-Approved Privacy Certification for Digital Advertising - ExchangeWire.com

The CPCA is collaborating with the ICO to create the first regulator-approved privacy certification for digital advertising technology.

IAB Tech Lab releases Data Deletion Request Framework | MarTech

The IAB Tech Lab released a Data Deletion Request Framework to standardize data deletion requests in digital advertising.

IAB releases updated IAB Diligence Platform | MarTech

The IAB launched the updated Diligence Platform to help manage privacy compliance in digital advertising.

Verve Group's ATOM 3.0 Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps - ExchangeWire.com

ATOM 3.0 is an advanced on-device targeting solution for mobile user addressability, offering predictive capabilities without relying on personal identifiers.

Adsquare Selects PubMatic to Enhance Omnichannel Campaign Targeting

PubMatic partners with Adsquare to offer unique data sets for improved advertising targeting and performance metrics.
moredigital-advertising

Ad Performance Tracking: MetaRouter And Magellan AI Partner - Podcaster News

MetaRouter and Magellan AI's partnership enhances ad performance insights through advanced analytics, prioritizing user privacy and compliance with regulations.

When authentication falls short: Myths and realities in advertising ID solutions

The IAB Tech Lab's ID Solutions guide aims to clarify the crowded identity solution landscape by providing standards and specifications for evaluating identity partners.
#data-protection-laws

Unlocking global data privacy interoperability with CBPRs

New Global Cross-Border Privacy Rules aim to create a unified framework for international data protection.

Meet Ron De Jesus, The First-Ever 'Field' Chief Privacy Officer | AdExchanger

The number of Chief Privacy Officers on LinkedIn increased by 35% in the past five years, reflecting the growing impact of privacy compliance in the business world.

Unlocking global data privacy interoperability with CBPRs

New Global Cross-Border Privacy Rules aim to create a unified framework for international data protection.

Meet Ron De Jesus, The First-Ever 'Field' Chief Privacy Officer | AdExchanger

The number of Chief Privacy Officers on LinkedIn increased by 35% in the past five years, reflecting the growing impact of privacy compliance in the business world.
moredata-protection-laws

Future of TV Briefing: Media Rating Council identifies 'the problem of our time' for measurement

Media Rating Council focusing on identifying audiences across channels in a privacy-compliant manner for future measurement systems.

Will Clean Room Consolidation Actually Make Collaboration Easier? | AdExchanger

Rise of clean rooms due to privacy-compliant data activation
Consolidation in the clean room space by key players like Snowflake and LiveRamp

The Ad Industry Urgently Needs Consistent Privacy Standards | AdExchanger

Standardization in privacy compliance is crucial due to the increasing regulations at both state and federal levels.
Regulators are emphasizing the need for proactive compliance and swift enforcement in the realm of data privacy.

A view from Brussels: Privacy professionals face 'complex future'

The 'Brussels effect' in global privacy regulations was a key focus at the IAPP Global Privacy Summit 2024.
Challenges and uncertainties persist for organizations trying to navigate new data-governance legislation and its implications.

Piwik PRO Broadens its Privacy-Compliant Marketing & E-Commerce Analytics for SMEs' Needs & Budgets

Piwik PRO offers modules for analytics, tag management, and consent management for SMEs.
Piwik PRO provides free usage for up to 500,000 actions/month and customization options for product tracking capabilities.

Privacy Lawyers Aren't Just There To Say 'No,' So Invite Them To Your Product Meetings | AdExchanger

Organizations should involve legal early in product design for privacy compliance
Legal teams can add value and be strategic partners beyond just ensuring compliance

Privacy tech vendor releases new governance solution

BigID has released an organizational data governance solution.
The solution helps improve security postures, mitigate risk, achieve zero trust security, and comply with AI regulations.

With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile's Hands | AdExchanger

Privacy-compliant ad targeting and advancements in on-device signals could unlock mobile's true value.
Using on-device data signals responsibly and communicating their use to consumers is key for mobile marketers.

AUDIENCES' Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.com

First-party data brings a competitive advantage in addressability and targeting, enabling suppression, reach, and retail media opportunities.
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