"YouTube is finally delivering on the promise of shoppable CTV ads. After announcing a new slate of shoppable formats during last year's Brandcast presentation, its annual upfronts-style showcase for advertisers, YouTube spent the past seven months iterating and then quietly rolling them out to buyers via Google's Merchant Center (GMC) platform. Starting Thursday, those formats will officially roll out to all of Google's Performance Max and Demand Gen campaigns, YouTube confirmed to AdExchanger."
"The shopping CTV ads pull images and product data from an advertiser's GMC product feed, and then turn them into a clickable carousel with QR codes that link to each individual item. YouTube started with GMC advertisers first because they already have robust product catalogs that can be easily converted from desktop and mobile into carousels for CTV, said Pawar."
YouTube will roll new shopping ad formats into Performance Max and Demand Gen campaigns and will make shopping ads available through DV360. The formats are designed primarily for YouTube's smart TV app and target living-room viewers. Shopping CTV ads pull images and product data from Google Merchant Center feeds and convert them into clickable carousels on TV that include QR codes linking to individual items. Advertisers must provide product images at least 500 x 500 pixels and opt in to TV-screen audience targeting. Google aims to accept a single asset and assemble the creative, while evaluating future video-creation tools.
Read at AdExchanger
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