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You're Not Imagining It - There Are More Shoppable CTV Ads On YouTube Now | AdExchanger

YouTube is rolling out shopping CTV ads across Performance Max, Demand Gen, and DV360, using GMC product feeds to power clickable carousels on smart TVs.

Marketing tech

fromDigiday

5 months ago

'This isn't the old pre-roll world': YouTube has been talking TV - now it's selling that way

YouTube offers VIP spend-threshold packages granting credits, discounts, and exclusive creator access to attract TV-style advertisers and shift CTV dollars into DV360.

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You're Not Imagining It - There Are More Shoppable CTV Ads On YouTube Now | AdExchanger

'This isn't the old pre-roll world': YouTube has been talking TV - now it's selling that way

#dv360
#dv360