"Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube's high-value audiences at scale for the first time directly through SiriusXM Media-paired with an audio-first activation approach to extend reach and impact."
"This deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments."
"With SiriusXM taking over, you might end up hearing ads that are a little less like the ones on the rest of YouTube, and a little more like what you find on other audio-first platforms."
SiriusXM will exclusively manage YouTube's audio advertising inventory in the US starting this fall. Advertisers can purchase guaranteed audio ad impressions targeting YouTube's engaged audiences. This partnership allows brands to access YouTube's audience alongside SiriusXM's audio inventory, utilizing AdsWizz Inc.'s technology for a seamless experience. As audio consumption grows, this collaboration provides brands with opportunities to connect with consumers during high-attention moments. Users may notice a shift in ad styles, aligning more with traditional audio platforms rather than standard YouTube ads.
Read at 9to5Google
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