"Ariana Madix and Patrick Ta will break down how they've built a brand from the ground up, scaled their platforms, and activated their existing followings to fuel new creative and business opportunities."
"Dalia Ganz, EVP of Marketing and Artist Development at Warner Records, will join others to discuss leveraging creators and social platforms as marketing tools for entertainment and consumer brands in today's creator economy."
"Merchan, CMO at LA28, will speak with Michelle McGuire about how technology is shaping the delivery of the LA28 Olympic and Paralympic Games to fans locally and worldwide."
"Jennifer Maas will moderate a conversation on moving from one-off activations to connected cultural ecosystems, focusing on designing for participation and engagement."
The 2026 Entertainment Marketing Summit, presented by Deloitte, will take place on April 22 in Los Angeles. Notable speakers include Ariana Madix, Dalia Ganz, and Alex Merchan. Madix and Patrick Ta will share insights on brand building and leveraging followings. Discussions will also focus on using creators and social platforms for marketing success. Merchan and Michelle McGuire will address technology's role in the LA28 Games. Additionally, a panel moderated by Jennifer Maas will explore creating connected cultural ecosystems in fandoms and participation design.
#entertainment-marketing #brand-building #technology-in-marketing #creator-economy #cultural-ecosystems
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