#cultural-ecosystems

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#entertainment-marketing #brand-building #technology-in-marketing #creator-economy #experiential-marketing
Media industry
fromVariety
2 days ago

Ariana Madix, Warner Records' Dalia Ganz, LA28 CMO Alex Merchan, Qualcomm CMO Don McGuire and Patrick Ta Join Variety's Entertainment Marketing Summit

The 2026 Entertainment Marketing Summit will feature prominent speakers discussing brand building, marketing strategies, and the impact of technology on entertainment.
Marketing
fromForbes
5 months ago

Stop Designing Events, Start Designing Cultural Ecosystems

Experiential marketing must prioritize participation and influencer collaboration to create shareable cultural experiences that drive social content, reach, and measurable ROI.
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