"The FTC cited alleged concerns about misinformation on Elon Musk's X and the conservative website Breitbart, indicating that such content risked becoming ineligible for ad placements due to collusion."
Dentsu, Publicis, and WPP settled a Federal Trade Commission investigation into antitrust violations for conspiring to boycott online media platforms with disfavored political content. The FTC accused these agencies of steering clients' ads away from platforms deemed unsafe due to misinformation concerns, particularly regarding Elon Musk's X and Breitbart. The settlements require the agencies to cease efforts to establish common brand safety standards and exclusion lists. The agencies did not admit wrongdoing but expressed commitments to transparency and unbiased client advice.
Read at New York Post
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