YouTube, celebrating its 20th anniversary, has emerged as the dominant streaming platform in the U.S., surpassing traditional competitors like Netflix and Disney+ in viewer engagement. In January 2024, YouTube accounted for 10.8% of television viewing, while subscription services grew by just 8%. Its streaming hours surged by 27%, making it the largest contributor to streaming growth. YouTube's advertising revenue also hit a milestone of nearly $10.5 billion, reflecting its evolution into a go-to destination for diverse content, from educational shows to live events, redefining what viewers consider 'television.'
YouTube is the leading online entertainment platform for many viewers, surpassing Netflix and other streaming services in engagement and viewing hours.
YouTube's growth in streaming hours, with a 27% increase in 2024, solidifies its position as the largest contributor to overall streaming growth in the U.S.
YouTube's quarterly ad revenue reached a record nearly $10.5 billion, marking a significant milestone as it surpasses $10 billion in a single quarter.
For many, YouTube has evolved to become synonymous with television, covering a wide range of content beyond its original quirky short-form videos.
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