TikTok has become a significant source of news for many users, especially teens. However, as user-generated content dominates the platform, it's crucial to discern credible news from opinions or advertising. The 5 C's of news literacy—content, circulation, and consumption—are vital in navigating information on TikTok. Many videos that appear as news are often influenced by algorithms and can come from users who lack journalistic credibility. A critical approach is necessary to understand what constitutes genuine news in this landscape.
TikTok's user-generated content means we must critically evaluate what's news versus opinion or advertising; not everything seen on the platform is factually true.
With ad revenues projected to exceed $13 billion, TikTok blurs the line between authentic content and paid advertisements, making it challenging to discern genuine news.
Understanding the '5 C's'—content, circulation, and consumption—is crucial for interpreting news on platforms like TikTok, where anyone can create and share media.
As a communication researcher, I emphasize the need for news literacy, especially on TikTok, due to its user-driven nature and algorithm-driven content delivery.
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