#user-generated-content

#user-generated-content

Coming to Genshin Impact on October 22, Miliastra Wonderland is one of the biggest features ever added to the RPG. Like the Serenitea Pot, which transports players to a separate realm where they can build their own home and farm, Miliastra Wonderland is a space that sits apart from the rest of the world of Teyvat. Getting access to the new content in the Luna II update won't take much time, as players only need to complete the first prologue quest chain to unlock it,

The just-announced House of Golf VR is officially the world's first mixed reality mini-golf game. But while it sounds like a quirky sports title, it's really a powerful playground for creativity, a tool that lets you design and share 3D courses in the real world. Created by Liverpool-based Starlight Games, the project uses advanced passthrough mixed reality to turn everyday rooms into imaginative, interactive spaces.

As the year has continued to be a guessing game of who will reign supreme amid an uncertain market, Generation Z research and strategy firm DCDX's latest report looks at the top 50 "magnetic brands" of 2025. The company defines such brands as those that have the "power to attract conversation, measured through organic user-generated content (UGC)." It looks at "brand magnetism" measurements by how much the brand is talked about and how often it is talked about online.

Just in time for back-to-school season, the Mentholatum-owned skincare brand has launched 'Zitcoms,' a content campaign that trades clinical messaging for something teens actually want to watch: awkward, self-deprecating humor. The series, created with agency The Bam Connection, uses influencers, everyday consumers and even high school drama departments to stage mini sitcom-style skits about acne struggles. The result is part branded content, part user-generated experiment and part theater performance, designed to feel more authentic than glossy ads and more relatable than medical claims.

Tom Skinner believes creative professionals in today’s world must embrace both the rapid evolution of digital platforms and the need for authentic connections with audiences.

Community Notes have been successful enough on X to inspire Meta, TikTok, and YouTube to pursue similar initiatives.

Mark Read will step down as CEO of WPP by the end of 2025, following intense market strain and AI disruption that has challenged the advertising landscape.

"Businesses can start where the users are, regardless of where that is in the funnel…use existing conversations to meet your users where they're at."

Using all of that experience and the Oblivion Remastered script extender, they've taken just a week and a bit to put together this Oblivion mod that lets you "share wisdom in game with other players via interactable messages".

Now, Pinterest says it will help users more easily identify what's AI and what's not. When users click on an image Pin in closeup, they'll see an 'AI modified' label in the bottom left corner.

Maps enthusiasts enjoy exploring Google Maps as a source of entertainment rather than just navigation, finding joy in uncovering geographical oddities.