"ShowUp Studios was born with the ambition to build a studio and digital premium content ecosystem that is scalable and deeply centered on Gen Z - meeting this generation on the platforms where they already live; ensuring their voice is present at every stage of the process, and listening to their feedback as an audience day-by-day to deliver the content they are looking for."
"The newly-minted label will make Gen Z-focused content using a model focused on free programming for digital platforms, supported by advertising and brand integrations."
ShowUp Studios has been launched by Carolina Lightcap and three industry veterans to create content for Gen Z on platforms like YouTube and TikTok. The studio plans to initiate a pre-seed funding round and will host upfront presentations to showcase its intellectual property to advertisers. The ambitious goal is to produce over 4,500 episodes in five years, focusing on free programming supported by advertising. The content will include various genres and formats, ensuring Gen Z's voice is integral to the process.
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