With the rise of long-form viewing on YouTube, traditional TV networks like Channel 4 and Fremantle are adapting strategies by distributing full-length episodes and creating original content for the platform. TV has become the primary medium for YouTube viewing in the US, with networks finding new audiences and revenue opportunities. Analysts highlight the shift in Hollywood's approach, leading to increased programming of existing libraries and original productions tailored for digital consumption. This trend is evident across genres, especially in reality TV and game shows, where companies are actively uploading their popular formats.
TV companies are increasingly leveraging YouTube's platform by sharing full-length episodes and original content to engage new audiences and boost revenues.
Long-form content on YouTube is experiencing tremendous growth, with media companies adjusting strategies to distribute their libraries and new creations on the platform.
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