The article highlights the intersection of advertising and stunt performance during the Oscars, where renowned brands collaborated to create commercials featuring over 75 stunt performers. In an era dominated by visual effects, this initiative celebrates real-life stunts and the often-overlooked stunt community. Disney Advertising's John Campbell emphasizes the importance of crafting quality content that resonates with live audiences. The partnership with brands like Carnival Cruise Line and L'Oréal Paris aims to elevate the stunt community by spotlighting their contributions to film and entertainment on a major platform.
In the business world, advertisers are the stunt performers. Our fragmented media and pop cultural landscape has forced brands to really push stunts into the weird and wonderful.
We had this concept to shine a light on the stunt community and the tremendous impact that they have on film for all of us as fans.
Collection
[
|
...
]