Lionsgate has appointed digital media expert Brad Haugen, formerly CEO of Will Smith's Westbrook Media, as executive vice president of digital strategy and growth. His role will focus on enhancing the studio's content production and marketing on digital platforms, aiming to reach new audiences and generate incremental revenue from their existing film and TV library. Haugen's background includes partnerships with top celebrities like Justin Bieber and Ryan Reynolds, indicating his valuable experience in creating engaging digital content tailored for platforms like YouTube, TikTok, and Snap. His addition is anticipated to synergize with Lionsgate's efforts in branded content and digital initiatives.
Lionsgate has named Brad Haugen as executive vp, digital strategy & growth, expanding its content production and marketing on digital platforms.
Haugen's expertise in digital media will enhance Lionsgate's ability to bring its valuable portfolio to top digital platforms and a new generation of talent.
Brad's history with premium content on platforms like YouTube and Meta highlights his alignment with Lionsgate's aim for branded digital content and revenue.
In joining Lionsgate, Haugen will utilize his experience with high-profile partnerships to drive growth from the studio's existing film and TV library.
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