""A creator builds their audience or cuts through because they have something unique to say or something different to say. There's something about them that works," Lionsgate's EVP of Digital Strategy & Growth Brad Haugen said during TheWrap's Creators x Hollywood Summit."
""You have to love it, you have to believe in it, and you have to want to market it from the rooftops," added 3 Arts Entertainment partner Dunia McNeily."
""Whether they're doing get ready with me videos or making adult animation or horror or whatever, they're creating worlds. And they're creating worlds for themselves usually to start because it's something they believe in and then they're bringing their audiences along for that," Haugen said."
Hollywood executives are recognizing the importance of creators in the evolving entertainment landscape. They seek original stories and passionate collaborators. Creators are valued for their unique perspectives and established audiences. Companies like Tubi and Lionsgate are investing in creator partnerships, leveraging their niche markets. The collaboration allows creators to build worlds that resonate with their audiences, enhancing the overall storytelling experience. Executives emphasize the need for genuine passion in projects, advising against involvement without strong belief in the work.
Read at TheWrap
Unable to calculate read time
Collection
[
|
...
]