"The 'SaaS-pocalypse' - the idea that AI makes it easier and cheaper to create custom software tools - has largely been framed as a threat to the tech industry. Now, the concept is creeping into 'build versus buy' conversations happening within publishers."
"Across media companies, engineering and product teams are experimenting with vibe coding - or using AI to write code for products like apps and SaaS tools, through natural language prompts - to automate workflows, and build internal apps and software."
"For an industry under constant pressure to cut costs and adjust to the evolving digital landscape in the AI era, the appeal is clear: why pay for another software subscription when your own employees can build what they need themselves?"
"Some publishers are now negotiating for shorter-term contracts with SaaS vendors, pushing for a one-year contract from a typical three-year contract renewal with a vendor."
The 'SaaS-pocalypse' is influencing publishers as AI tools simplify the creation of custom software. Media companies are adopting vibe coding, using AI to automate workflows and develop internal applications without traditional coding skills. This shift is driven by the need to reduce costs in a competitive digital landscape. Publishers are reconsidering long-term contracts with SaaS vendors, opting for shorter agreements to maintain flexibility as they explore building their own software solutions.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]