The article discusses the misleading nature of view counts on social media platforms, arguing that they are not a reliable metric for engagement. It highlights how easy it is for platforms to inflate view numbers, noting that a 'view' can be logged with minimal actual interaction with content. Examples from platforms like Instagram, TikTok, and Facebook show that simply scrolling past a video can count as a view, rendering the metric largely meaningless. The critique emphasizes the need for deeper engagement metrics that reflect true audience interaction.
In a way, though, that ridiculously easy bar to clear is actually a more accurate measure than some others.
A 'view,' in reality, is not a universal metric. It's not really anything. It is whatever a platform wants it to be.
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