'There are too many creators': Confessions of a creator going back to a 9-to-5 for the stability

The creator economy is witnessing significant growth, with influencers comprising an increasing percentage of the U.S. population. However, this surge has created intensified competition, making it challenging for creators to achieve financial stability. Surveys indicate that the majority of creators earn less than $50,000 per year, which has led some to contemplate returning to conventional jobs for greater security. A notable case is a Brooklyn-based creator, once earning over $200,000 annually, who struggled with diminishing budgets in 2022 and expressed difficulty transitioning back into the traditional job market.

The creator economy is rapidly growing, yet the influx of new creators makes sustaining a living increasingly challenging, prompting some to seek traditional employment.

Despite earning six-figures, many creators, including a Brooklyn-based influencer, are reconsidering their careers due to declining budgets and escalating competition.

Read at Digiday