David Scott, VP and head of news strategy at AP, stated, "Our audiences demand more. They want to know what goes into those headlines..." This reflects the shift toward transparency in journalism.
The AP has historically dealt with questions of electoral process within its ranks, but now intends to expand this discussion to the public, emphasizing greater clarity in how elections are reported.
In anticipation of the upcoming 2024 elections, the AP is launching a digital livestream and a dedicated hub on its website to provide comprehensive coverage and explanations about election dynamics.
Scott emphasized the necessity of adapting to audience trust erosion by providing detailed context and insight around election reporting, transforming past practices into more engaging journalism.
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