#audience-trust
#audience-trust
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#creator-economy #content-strategy #ai-in-journalism #media-literacy #personal-branding #influencer-marketing
Social media marketing
fromLondon Business News | Londonlovesbusiness.com
2 weeks agoWhy long-term YouTube growth beats viral views - London Business News | Londonlovesbusiness.com
Long-term YouTube visibility builds steady views, trust, repeat viewers, and more reliable monetization than short-lived viral spikes.
Media industry
fromNieman Lab
5 months agoNewsrooms reckon with how collective identities have changed
American newsrooms must proactively rebuild credibility with diverse, intersectional audiences and develop identity-aware strategies to prevent irreversible media red lines and strengthen democratic psychological safety.
fromNieman Lab
5 months agoIndependent publishers set the agenda
In 2026, journalism will lean even more toward independent publishing, with small outlets like The Preamble and individual, seasoned journalists using platforms such as Substack and social media to set the agenda rather than react to it. This shift will not replace legacy media, but meaningfully erode its gatekeeping power and push the industry toward more independent thought leadership and community-funded reporting.
Media industry
fromNieman Lab
5 months agoCultural fluency is the strongest currency for media in 2026
This year, as legacy news outlets slashed diversity teams, eliminated community beats, and gutted cultural coverage, they undermined the very asset that determines relevance in today's fragmented media environment: cultural fluency. These cuts were framed as cost-saving measures, but in reality, they stripped away the expertise that allows media institutions to build trust, resonance, and meaningful connection with the audiences they claim to serve.
Media industry
fromNieman Lab
5 months agoCreator partnerships are ripe for opportunities, if newsrooms do the work
It's an efficient way to get information, and it lives in a space that combines many information sources. Social feeds are places where audiences can get updates about the many facets of their life - community events, road closures, upcoming local issues, updates from friends and family, advice for working more efficiently - in one place, making it especially ripe to soak in new information.
Media industry
fromFast Company
5 months ago8 authors recommend books that will help you lead in 2026
Hello and welcome to Modern CEO! I'm Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning.
Business
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
6 months agoYour Comms Team Isn't Your Airbag. It's Your Engine | Muse by Clios
I've been in that room a hundred times. The lights are dimmed and the "big idea" is revealed to a round of applause. It's bold, beautiful and expensive. And just before lunch, someone says: "Okay, let's bring in comms to get a press release out and prep for any negative feedback." In that moment, the comms team isn't a creative partner. They're the airbag. The risk-mitigation function brought in to protect an idea they had no hand in shaping.
Marketing
Marketing tech
fromMarTech
6 months agoTwo-thirds of listeners say podcasts recommendations drive purchase decisions | MarTech
Podcast hosts drive significant consumer purchases and shift listener beliefs through deep, trust-based connections, acting as 'narrative influencers' despite not being labeled influencers.
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