The article posits that contemporary consumers engage differently with brands than in the past, driven by their desire for quick answers and entertainment. It argues that the legacy publisher model is outdated, emphasizing that audiences, now more than ever, actively choose where to engage and consume information. The author's reflections underline the importance of adapting to these changes instead of clinging to traditional values that no longer resonate with modern consumer behavior.
Consumers now prioritize two things: getting the fastest answers to their questions and being passively entertained or informed on their free-time platforms of choice.
We've finally been able to measure that audiences have likely always engaged more fleetingly than we've let ourselves believe, and we can't take them for granted.
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