YouTube has launched a side-by-side mid-roll ad feature for livestreams, aimed at reducing disruptions during broadcasts. Ads will play alongside the main video, muting the livestream's audio temporarily, which may still be disruptive but is designed to appeal to advertisers. This move aligns with YouTube's strategy to enhance features for livestreaming, drawing a larger audience and encouraging creators to engage more with their viewers. With significant viewership trends in livestream content, the platform is looking to capitalize on this growing demand and improve monetization for creators.
So it is still somewhat disruptive, in that the audio will be taken over by the ad content. But YouTube needs to make it as appealing as possible to ad partners.
Live-streams have become a bigger focus for YouTube of late, with YouTube looking to add more features to entice popular users to connect with their audiences.
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