Amazon MX Player has launched an AVOD channel, MX Fatafat, offering quick, two-minute web series episodes to compete with social media content. Content leaders Karan Bedi, Amogh Dusad, Aruna Daryanani, and Girish Prabhu emphasize that while they do not see social media as direct competition, their focus is on creating engaging content that can capture viewer attention. They acknowledge the challenges of drawing users away from user-generated platforms but believe there's space for curated content to thrive, targeting customers' varied viewing preferences in terms of time and mood.
Our biggest challenge is how to create engaging content that drives customer loyalty to an extent that they feel encouraged to return time and again.
I think the same customer would watch short reels and long engaging content at different points of time. It is the same customer operating in different moods and time frames.
Not really, because those are primarily in the user-generated spaces, and we are in the curated content space. There is space for everyone.
I understand that the access barriers have dropped with social media. The real challenge continues to be about drawing more attention towards our content.
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