The Williams F1 team has officially adopted the name Atlassian Williams Racing following a landmark partnership with Atlassian, the largest sponsorship in the team's history. As the official title and technology partner, Atlassian will integrate its software into the team's daily operations while enhancing collaboration and teamwork. This collaboration symbolizes a significant evolution for Williams Racing as it aims for a triumphant return to the top tier of Formula One, following a challenging period. The public unveiling of the partnership will happen with the FW47 car's newly designed livery ahead of the 2025 season.
We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation.
Attracting a title partnership of this size and significance is a momentous day in our team's illustrious history and a major milestone in our comeback transformation.
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