Anh Phoong, a notable personal injury lawyer, faced criticism for offering a $500 prize in a billboard design contest, deemed insulting by graphic designers. Responding to feedback, she promptly increased the prize to $5,000. Phoong clarified that her intent was not to undervalue creative work but to follow consistent prize amounts from past contests. Interestingly, despite her iconic branding, she has never employed a dedicated graphic designer, with her advertisements created through billboard company packages. Her famous slogan originated from a cruise experience, highlighting the organic nature of her marketing.
"This was never ever a way for me to get cheap work or free work. Or disrespect anyone's job or their line of creativity, or discount anyone's services."
"Once I realized it was coming off like that, I was like, 'no, no, no,'"
"We were just throwing around ideas. And then my husband's like, 'Something wrong, call Anh P."
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