CNN is undergoing a significant transformation under CEO Mark Thompson as it cuts 200 TV-oriented positions while hiring an equal number for digital roles. Thompson emphasized the need to engage audiences on new platforms to ensure a sustainable future for the network. Recently, CNN instituted a paywall for its digital content, enhancing its commitment to meet the needs of its users and broaden its audience reach. This shift is part of a broader strategy to adapt to the decline of traditional cable news.
If we do not follow the audiences to the new platforms with real conviction and scale, our future prospects will not be good.
This small recurring fee was part of a long-term strategy to invest in ways to better meet our users' needs and expand our aperture to engage and serve new audiences.
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