CNN is embarking on a digital transformation journey, supported by a $70 million investment from Warner Bros. Discovery. With a goal of achieving $1 billion in digital revenue by 2030, CNN aims to innovate through cross-device streaming and enhanced lifestyle coverage. The network plans to add hundreds of new roles to bolster its strategy while maintaining its headcount. Recent changes include elevating CNN's lifestyle content and modernizing its core digital platforms to create premium advertising experiences, alongside growing subscription offerings focused on essential news and analysis.
To achieve the network's business goals, Thompson said the company will make its advertising experiences more premium to drive sustainable, long-term advertising and commerce revenue growth.
Thompson assured anxious employees that its parent, Warner Bros. Discovery, will support CNN's digital transformation plan by investing $70 million in CNN's new efforts.
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