In a landscape increasingly influenced by AI, particularly chat engines like ChatGPT, SEO professionals are debating the future of search. The article emphasizes that rather than viewing AI as a threat to SEO, it should be recognized as a new aspect of the search experience. Chat engines dominate at the research stage, potentially reducing traditional search traffic. However, ongoing uncertainties within platforms like Google suggest hybrid experiences, indicating the need for SEO strategies to adapt. The continued growth of longer searches demonstrates that SEO still plays a crucial role in e-commerce and information retrieval.
"The challenge is that ChatGPT has become synonymous with AI, but AI is everywhere, way beyond just search and ChatGPT."
"The chat experience wins at the top of the funnel, where users want information and research."
"Throughout this article, I'll refer to AI chatbots as chat engines, re-framing the discussion around how users interact with information."
"Google's current hybrid experience shows that it is unsure whether users prefer chat experiences or traditional search, complicating its response to AI's rise."
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