Duolingo recently announced the 'death' of its owl mascot, Duo, via a humorous social media post. The announcement mentioned investigations into the incident and joked about the reasons for Duo's demise, linking it to users not completing their lessons. The quirky nature of the post reflects Duolingo's strategy of engaging with internet culture through unorthodox branding methods. This stunt draws parallels to other mascots' evolutions in marketing, suggesting Duo might return in the future despite the announcement of its 'death'.
It is with heavy hearts that we inform you that Duo, formally known as The Duolingo Owl, is dead, while joking that authorities were investigating the matter.
Duolingo has long leaned-in to internet culture, positioning its owl mascot and brand accounts as unhinged - or as unhinged as corporate comms gets.
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