#duolingo

#duolingo

Every year, brands reportedly drop millions of dollars on ads with famous faces for a coveted commercial spot during the Super Bowl, which felt especially uninspired & dystopian this time around, in our opinion. (Anyone catch that creepy Ring security system ad about lost dogs? Um, police-state much?) But leave it to language-learning app Duolingo to make the biggest impression on game day for a fraction of the cost, with not a famous face to be found-just one famous body!

Duolingo ( NASDAQ: DUOL) shares are down 45% in the last month, coinciding with an implosion of retail investor sentiment. 24/7 Wall St's Social Sentiment Score for DUOL has plunged to the 22-28 range (on a 0-100 scale) as of this morning. Once a darling stock on communities like Reddit and X, DUOL is being tar and feathered after poor earnings. One viral post titled "Duolingo Got Creamed and I Still Think It's Overvalued" dominated the conversation on r/stocks and r/investing.

In fact, over the past few months, social media users have suggested a connection between the summer album and the viral mascot, noting their similar shade of green and the company's history of embracing Gen-Z trends. When the opportunity to collaborate-directly or indirectly-with a massive trend arises, brands are quick to respond. The language-learning company used a color association strategy, linking the color of Charli's Brat album cover to that of their mascot

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By nearly every metric, Duolingo had a strong third quarter, which ended on September 30, 2025. Here are the key metrics the company reported for its Q3: Daily Active Users: 50.5 million (up 36% year over year) Monthly Active Users: 135.3 million (up 20% YOY) Paid Subscribers: 11.5 million (up 34% YOY) Revenue: $271.7 million (up 41% YOY) Adjusted earnings per share (EPS): $5.95 Total Bookings: $281.9 million (up 33% YOY)

Powered by its AI model Gemini, Google's new beta "practice" option will let English-speaking Google Translate users practice their Spanish or French with custom lessons designed to fit each learner's level of comprehension.

"Many of the products that were on the market catered to someone who knew chess already, and we really saw an opportunity to bring it more to the masses," says Edwin Bodge, group product manager on Duolingo's chess team.

During chat questions, users are prompted with a conversation opener and must pick the correct response. A screenshot of the prompt shows a person asking: " Magst du die Bücher mit Harry Potter als Figur? " which roughly translates to: "Do you like books with Harry Potter as a character?" The correct response translates to: "Yes, but in my opinion, the author is mean."

Duolingo Max is expanding rapidly, demonstrating strong adoption particularly in India and Mexico, with localized pricing strategies to enhance market penetration.

Duolingo's success hinges on its innovative use of gamification, effectively employing mechanics such as streaks and reward systems that maintain user engagement and motivation.

In 2012, we bet on the mobile. This time, we're betting on AI.

"As chess increases in popularity, we wanted to provide a fun, accessible way for people to learn... Chess is a game you can play your whole life and continuously improve your skills."

We gave the umbrella name "UX" a shot. It never stuck. It didn't feel like us. It felt... antiquated.