#duolingo

#duolingo

"Many of the products that were on the market catered to someone who knew chess already, and we really saw an opportunity to bring it more to the masses," says Edwin Bodge, group product manager on Duolingo's chess team.

During chat questions, users are prompted with a conversation opener and must pick the correct response. A screenshot of the prompt shows a person asking: " Magst du die Bücher mit Harry Potter als Figur? " which roughly translates to: "Do you like books with Harry Potter as a character?" The correct response translates to: "Yes, but in my opinion, the author is mean."

Duolingo Max is expanding rapidly, demonstrating strong adoption particularly in India and Mexico, with localized pricing strategies to enhance market penetration.

Duolingo's success hinges on its innovative use of gamification, effectively employing mechanics such as streaks and reward systems that maintain user engagement and motivation.

In 2012, we bet on the mobile. This time, we're betting on AI.

"As chess increases in popularity, we wanted to provide a fun, accessible way for people to learn... Chess is a game you can play your whole life and continuously improve your skills."

We gave the umbrella name "UX" a shot. It never stuck. It didn't feel like us. It felt... antiquated.