Netflix's strategy to license YouTube children's content is yielding promising results, as seen with 'Ms. Rachel' entering the top 10 shows globally shortly after its debut. Traditionally cautious about creator-led shows, streamers are now recognizing the benefits of licensing content that arrives with an established audience. This shift marks a turning point in content acquisition strategies across the industry, with competitors like Roku, Hulu, and Amazon Kids+ also exploring creator partnerships. The blending of traditional TV formats with popular online content speaks to an evolving media landscape.
"The formats of TV are beginning to meld," said Evan Shapiro, a media industry analyst.
For years, streamers were hesitant to acquire creator-led shows... But they began to realize that licensing YouTube content could be an inexpensive way to snag shows that came with a built-in audience.
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