Meta is shifting its focus to 'views' as the primary metric across platforms, aiming for consistency between Facebook and Instagram, making content performance clearer for creators.
Views, now the universal metric, will apply to all content types on Facebook, tracking not just video plays but how many times users see posts, which can be misleading.
The introduction of view counts on Threads offers transparency for creators, but for the average user, it raises questions about the meaningfulness of 'views' as data.
Platforms like Meta often modify metrics based on business priorities, indicating that the value attributed to 'views' may not truly reflect content effectiveness.
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