Morris fell in love with Capriotti's in college when his roommate introduced him to the brand. The roommate said the shop was the home of the "greatest sandwich I've ever eaten" and insisted he try it.
A pivotal moment came when Morris realized the brand's potential went beyond franchise opportunities. Inspired by a poker broadcast describing 26-year-olds as "dinosaurs", Morris decided it was now or never.
Morris called the owner back and said, 'Hey, if you won't sell me more stores, then I'll just buy the whole company,' Morris tells Shawn Walchef, host of Restaurant Influencers.
The deal closed in January 2008, just months before the financial crisis. Not ideal timing, but they didn't give up.
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