The appeal of food is greatly influenced by its visual presentation, with synthetic dyes playing a crucial role in American food marketing for over a century. These colors, both natural and artificial, not only aim to make products look fresh but also distinctive, particularly in candies and snacks. Recent regulatory concerns, such as the FDA's ban on red dye No. 3 due to potential cancer risks, have sparked debate; however, the importance of colorful food remains unquestioned, highlighting the primary role of sight in food perception and enjoyment.
"Your first sensory contact, if your eyes are open, is going to be sight. That's going to be the first judgment we're going to make."
"For well over a century, food manufacturers in the United States have used synthetic dyes in their products as part of their production and marketing efforts."
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