Leila stated, "I was thinking about how we could differentiate our ads on property portals to stand out. Customers looking at listings are getting a festive surprise."
Dennis's approach was open-minded; despite his initial hesitations, he agreed with Leila's playful idea, which led to the successful campaign featuring the Grinch.
The Grinch's presence in the listings has proven remarkably effective, with some houses seeing an 840 percent rise in clicks compared to non-Grinch listings.
The campaign demonstrates the power of creative marketing in real estate, as they successfully convinced landlords to allow their properties to be featured with the Grinch.
Collection
[
|
...
]