Danny McBride creatively approached his tequila brand, Don Gato, by treating it as an entertainment project, infusing unique humor and identity into marketing strategy.
Creating a character like a fictional luchador not only gave Don Gato an identity but allowed us to build a mythos around the brand, akin to Captain Morgan.
We weren't just launching a drink; we were building a fun, creative endeavor from the ground up, crafting a narrative that speaks to our experiences.
Our brand's approach required no ad agencies or marketing departments; it was a collaborative effort, emphasizing unique storytelling through videos and branding.
Collection
[
|
...
]