IKEA is opening a pop-up shop on Oxford Street all about its legendary blue bags

IKEA's FRAKTA bags are beloved for their durability and versatility, with 45% of UK households owning one, reflecting their status as a practical everyday item.

The upcoming 'Hus of FRAKTA' pop-up store will showcase the iconic blue bags in a fashion-oriented setting, opening on November 28 next to IKEA's new store.

While details about the products available at the Hus of FRAKTA remain under wraps, shoppers can expect to find plenty of FRAKTA bags priced from just 75p.

The project is part of IKEA's broader expansion in London, including a new multi-floor store set to open in spring 2025.

Read at Time Out London